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Purpose

• Expose where GTM decisions exceed their latency budget, creating silent SQL decay.
• This template does not ask what you decided.
• It enforces when you must decide. </aside>

Operating Rules (Non-Negotiable)

• Run weekly
• Do not list signals individually
• Do not justify delays
• The output is one enforced calibration decision
• If the latency budget is breached, inaction is no longer neutral

Step 1: Set the Latency Budget (Once per Quarter)

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This is the maximum time GTM can remain wrong after buyer behavior changes.

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Choose one:

☐ 7 days

☐ 14 days

☐ 21 days

If you cannot choose, your system already lacks decision authority.

Step 2: Active Misalignment Blocks (This Week)

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List only currently open misalignments. If closed, they do not appear.

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Active Block A

• Buyer behavior that changed (one sentence): __________________________________
• Date change was first visible: (mm:dd:yyyy)__________________________________