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PURPOSE (READ ONCE)

Detect loss of accuracy before revenue reacts.

This check looks for signal degradation, not performance decline.

Run it when outcomes still look acceptable.

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Check Cadence

☐ Weekly

☐ Bi-weekly

☐ Monthly

Assumption Sharpness

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Are core beliefs still crisp in practice?

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For each, select 1.

• Buyers articulate the problem without prompting

  ☐ Clear ☐ Softening ☐ Unclear

• Primary message lands without re-framing

  ☐ Clear ☐ Softening ☐ Unclear

• Sales agrees on who qualifies as “good fit”

  ☐ Clear ☐ Softening ☐ Unclear

NOTE: Two or more “Unclear” equals early drift.

Effort Management

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Where more work is required for the same progress.

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Mark any observed this period. Maximum 1 month timeline.

☐ Longer explanations in discovery

☐ More follow-ups to get basic responses

☐ Increased internal clarification between teams