Goal: To identify and mitigate 1 Marketing Lag without overwhelming the system.

1. Capture one buyer signal.
2. Make one small calibration.
3. Track one matching KPI.
4. Adjust.
5. Repeat.
6. Move SQL/CR slightly.

Runtime: 2 weeks (maximum)Timeline: [mm-dd-yy] to [mm-dd-yy]

Why 1-1-1 works:

• Minimal friction: no new tools, no new assets.
• Minimal risk: no major messaging change.
• Minimal complexity: one variable at a time.
• Fast sensing: you get signal clarity within days.

Template with Examples

One Buyer Signal

Write the buyer’s exact words or describe the behavior you observed.